A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation

Ziyuan Zhou; Eyun-Jung Ki; Kenon A. Brown

doi:10.70135/jicrcr.v2i1.17

A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation

Authors

Ziyuan Zhou Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA
Eyun-Jung Ki Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA
Kenon A. Brown Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama, USA

DOI:

https://doi.org/10.70135/jicrcr.v2i1.17

Keywords:

Perceived crisis severity; scale development; SCCT

Abstract

This study proposed a defi nition of perceived crisis severity and created a valid and reliable scale to measure the construct following Churchill’s scale development procedure. The proposed scale, after rigorous pilot testing and exploratory and confi rmatory factor analysis, contains 3 factors with 12 items. This study discusses potential applications of the developed measures and provides future research directions.

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Published

2019-03-11

How to Cite

Ziyuan Zhou, Eyun-Jung Ki, & Kenon A. Brown. (2019). A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation. Journal of International Crisis and Risk Communication Research , 2(1), 39–60. https://doi.org/10.70135/jicrcr.v2i1.17