Digital Storytelling for Preserving Local Wisdom: A Case Study of Champada in Lan Saka District, Thailand

Abstract

This research aimed to (1) identify the unique cultural identity of Champada in Lan Saka District, Nakhon Si Thammarat Province, and (2) develop digital media to convey this identity. The mixed-method approach included: (1) qualitative research through in-depth interviews with 12 local experts and academics, (2) developmental research following Luther’s Model for digital media creation using storytelling, and (3) quantitative research through surveys with 50 local youths and residents. The research identified the cultural identity of Lan Saka and Champada, and the developed digital media received an average score of 4.74, indicating high quality and academic usefulness. The results contribute innovative information for community development, preservation of local identity and wisdom, and education. This information serves as a framework for promoting community-based tourism to generate sustainable income for local residents.