Social Media And Culture In Crisis Communication: Marwako Restaurant Crises Management In Ghana

Abstract

This study evaluated the opportunities and problems that interactive media presented to Marwako during times of crisis. The current study, which took a case study method, looked at how Marwako used social media to handle emergencies in Ghana in 2022. The study's key conclusions are that: 1) emergency response strategies should be based on assessments of fault by cultural insiders; 2) cross-cultural differences exist in how specific response plans, like apologies, are perceived and used; and 3) the cultural context of influential social media users is crucial.