Crisis Communication in the Age of Artificial Intelligence: Exploring the Ethical Implications of AI-driven Risk Management

Abstract

The study examines ethical crisis communication behavior enabled by artificial intelligence by examining stakeholder trust together with transparency as determinants for shaping communication outcomes. The investigation examines emergency response AI system performance through ethical factors using quantitative survey methods. The study reveals that fairness combined with transparency as well as ethical guideline monitoring strongly contribute to crisis communication success while stakeholder trust lacks similar effects. Businesses implementing AI for crisis response should prioritize ethical aspects because these components create better results while building better stakeholder trust relations. Through this research organizations gain better knowledge of ethiCrcal standards for AI management in crises while receiving specific guidance to enhance their AI communication effectiveness.