The SPARS Pandemic 2025–2028: A Futuristic Scenario to Facilitate Medical Countermeasure Communication

Authors

  • Emily K. Brunson Department of Anthropology, Texas State University, San Marcos, Texas, USA
  • Hannah Chandler Columbia University Mailman School of Public Health, New York, New York, USA
  • Gigi Kwik Gronvall Johns Hopkins Center for Health Security and Department of Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
  • Sanjana Ravi Johns Hopkins Center for Health Security and Department of Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
  • Tara Kirk Sell Johns Hopkins Center for Health Security and Department of Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
  • Matthew P. Shearer Johns Hopkins Center for Health Security and Department of Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
  • Monica Schoch-Spana Johns Hopkins Center for Health Security and Department of Environmental Health and Engineering, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA

DOI:

https://doi.org/10.70135/jicrcr.v3i1.30

Keywords:

prospective scenario, medical countermeasures, risk communication, public health emergency, crisis communication

Abstract

Effective communication about medical countermeasures—including drugs, devices, and biologics—is often critical in emergency situations. Such communication, however, does not just happen. It must be planned and prepared for. One mechanism to develop communication strategies is through the use of prospective scenarios, which allow readers the opportunity to rehearse responses while also weighing the implications of their actions. This article describes the development of such a scenario: The SPARS Pandemic 2025–2028. Steps in this process included deciding on a time frame, identifying likely critical uncertainties, and then using this framework to construct a storyline covering both the response and recovery phases of a fictional emergency event. Lessons learned from the scenario development and how the scenario can be used to improve communication are also discussed.

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Published

2020-03-09

How to Cite

Emily K. Brunson, Hannah Chandler, Gigi Kwik Gronvall, Sanjana Ravi, Tara Kirk Sell, Matthew P. Shearer, & Monica Schoch-Spana. (2020). The SPARS Pandemic 2025–2028: A Futuristic Scenario to Facilitate Medical Countermeasure Communication. Journal of International Crisis and Risk Communication Research , 3(1), 71–102. https://doi.org/10.70135/jicrcr.v3i1.30

Issue

Vol. 3 No. 1 (2020)

Section

Articles

License

Copyright (c) 2020 Emily K. Brunson, Hannah Chandler, Gigi Kwik Gronvall, Sanjana Ravi, Tara Kirk Sell, Matthew P. Shearer, Monica Schoch-Spana

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.