Examining the Indian Hospitality Industry's Smart and Green Approach

Abstract

Green and smart initiatives like using alternative energy resources such as solar panels and recycling processes have become immensely popular among contemporary organizations to improve their overall environmental footprint. The growing consciousness among people about the environment, and environmental pollution has been a key reason that the organizations have implemented such initiatives in their regular operations to improve overall environmental footprint. The hospitality industry in India also has been focused on initiating such operations to improve their overall business performance in terms of environmental well-being and responsible consumption. Irrespective of the challenges in the Indian market, such as lack of technological competence and financial stability, the hospitality industry is found to integrate such policies with a growing focus. Both the primary and secondary data collected in this research show where the Indian hospitality sector organisations are improving their environmental footprint by integrating search initiatives. A mixed method has been followed in the research to include both quality and quantitative information. The qualitative information is collected from authentic literary sources. The quantitative data is collected from 20 individuals who are healthcare professionals and patients of Rainbow Children Hospital established in Bengaluru. The quantitative data is analysed using the SPSS tool. From the collected data, it is identified that the hospitality industry in India is growing in terms of the incorporation of green and smart technologies. Additionally, it is also evident from the data that the industry has been successful in enhancing the quality of performance delivery due to the inclusion of such initiatives.