Determining Factors in the Labor Insertion of Recent Graduates of the Business Administration Program of the University of Sucre: Analysis of Trends, Selection Criteria and Hiring Modalities in the Business Market

Abstract

The study analyzes the determining factors in the labor insertion of recent graduates of the Business Administration program of the University of Sucre. It focuses on identifying selection criteria, hiring trends, and labor modalities in the business market. The central problem is the difficulty of graduates accessing employment due to lack of experience and the disconnect between higher education and market needs. The aim is to characterize the profile of the contracting companies, the selection criteria, the most frequent types of contracts and the sectors with the highest demand for young talent.
The results show that most employers are small and medium-sized enterprises (SMEs) that prefer fixed-term contracts and the provision of services, limiting the job stability of graduates. Companies prioritize knowledge and technical skills, followed by responsibility and commitment. However, access to employment is influenced by personal networks rather than university job boards. The labor insertion of recent graduates presents opportunities but also challenges due to precarious contracts and the lack of effective labor intermediation strategies. It is necessary to strengthen the relationship between universities and the productive sector, promote formal hiring and align academic training with market demands.