Communication in the Perspective of Strengthening Social Solidarity in Rural Communities in Wajo Regency

Abstract

This research investigates the way communication can be used in enhancing solidarity in Wajo Regency Rural Communities. Based on the analysis of communication activities, difficulties, and solutions in the communities’ case, it outlines the ways how both conventional and innovative means can promote sociability. This paper finds that through engagements that involve limited technologies, people in rural areas depend on word of mouth or word through physical bodies, individuals and localized social gatherings for information dissemination, conflict solving as well as to foster trust. The study also defines various barriers to communication, including intergenerational differences, mis-information and culture, but the study also shows how the community has been able to overcome these barriers by trying to come up with workable solutions such as the use of an Intergenerational mediator and community-based intervention programmes to correct any information short comings. Besides, the present research draws attention to the need for the communicative competence in the maintenance and development of social connectedness as well as in facilitating collaborative efforts. The identified findings provide insight into the nature of communication processes in the rural setting and show that despite omnipresent globalization forces, traditional means of communication remain viable and when supplemented with enhanced technologies and skills will enhance social cohesiveness. This study provides useful information for policy makers, rural development planners and administrators and for community leaders who want to improve communication practices and social integration in rural communities.