Success factors in communication campaigns to reduce risks in transportation

Abstract

Transportation risk reduction through effective communication campaigns is a highly relevant topic in a context marked by the growth of mobility systems and increasing concerns about road safety and sustainability. This study focuses on identifying and analyzing the key factors that impact the success of these campaigns in different contexts. Through a comprehensive literature review and a structural analysis applying the MICMAC technique, nine key factors were identified, and key, determinant, autonomous, and result factors were highlighted. The results underline the relevance of addressing these factors in a comprehensive and coordinated manner to ensure the effectiveness of communication campaigns aimed at reducing transportation risks. Furthermore, the findings offer a deep understanding of the challenges and opportunities to improve transportation safety through communication strategies and provide a basis for the design and implementation of effective policies and practices in this area.