Body Image and Social Media in China: Examining Body Image Discourses among Young Chinese Women on the Xiaohongshu Platform

Abstract

This study utilised qualitative methodologies to investigate the positive body image narratives of young Chinese women in Xiaohongshu platform. The study sought to investigate the complexities of how these women influenced and managed their perceptions of body image in the online environment, utilising data collected from 15 participants recruited through Xiaohongshu. This study invited participants to participate in structured interviews, where they shared their experiences, opinions, and attitudes about beauty standards, self-acceptance, and empowerment. The study aimed to analyse the strategies utilised by Chinese women to challenge conventional beauty standards, evaluate the impact of online platforms on beauty ideals and self-perception among young Chinese women, and assess how individual traits and digital experiences interacted to shape body image. The study employed NVivo 14 software for data analysis, which encompassed coding and theme analysis. Through the utilisation of iterative coding processes, researchers successfully identified repeating themes and patterns, hence enhancing their understanding of the narratives and experiences given by the participants. Through the use of thematic analysis, we were able to understand the deeper meanings and reasons behind the participants' responses, revealing the complex portrayal of body image on Xiaohongshu.