THE IMPACT OF RISK COMMUNICATION IN DIGITAL ECONOMY TRAINING IN VIETNAM

Abstract

This study examines the factors influencing the effectiveness of risk communication in digital economy training in Vietnam, focusing on four key dimensions: enhancing digital literacy and security awareness, supporting digital transformation efforts, building trust in digital platforms, and facilitating regulatory compliance. Using data collected from a sample of 200 participants and employing multivariate linear regression analysis, the research evaluates the relationships between these factors and their impact on risk communication outcomes. The results indicate that Supporting Digital Transformation Efforts (β = 0.286, p = 0.000), Building Trust in Digital Platforms (β = 0.188, p = 0.004), and Facilitating Regulatory Compliance (β = 0.196, p = 0.004) significantly enhance risk communication effectiveness. Enhancing Digital Literacy and Security Awareness has a positive but statistically marginal impact (β = 0.131, p = 0.059). These findings highlight the need for integrated training programs emphasizing transformation, trust-building, and compliance. The study offers actionable insights for optimizing training programs and advancing Vietnam’s digital transformation goals. Future research should explore longitudinal impacts and additional contextual factors.