Facebook metrics in traditional food spaces: Case of the Picantera Society of Arequipa

Abstract

Social networks are essential to promote products and manage gastronomic businesses. This study analyzes the impact of social networks in typical restaurants in Arequipa through a quantitative approach and an analytical method, using tools such as fanpagekarma. The results indicate that typical spicy restaurants manage their social networks with low levels of interaction, particularly Facebook, and have minimal development and management in digital marketing that affects the promotion of their products and services and gastronomic tourism in Arequipa.