A Contemporary Vision of Fashion Design in Jordanian Folk Song

Abstract

This paper investigates how Jordanian folklore played a pivotal role in the clothing design industry in Jordan, in addition discussed in this paper, how fashion clearly, reflected in Jordanian folk songs, throw lyrics of popular and patriotic songs that were passed down through generations over the years. Researcher mentioned musical samples with simple melodic phrases that reflected the simplicity of this clothing and the beauty of its colors. This research focused on the fashion design industry, which was also based on traditional constants represented by preserving the popular heritage by creating design patterns that were inspired by the popular heritage, especially those patterns that distinguished the clothing of ancestors of both women’s and men, children's clothing, and popular accessories that were passed down through generations. On the other hand, national role was represented by the flag and its colors, such as red, black, white and green.
Results shows, fashion design industry in Jordan was based on some patterns that formed principles in the Islamic religious heritage such as geometric shapes, miniatures and different forms of decoration. Through this research, we saw how the contemporary clothing design industry was designed based on the popular clothing heritage, as these clothes were decorated with some traditional shapes that decorated popular clothes, but in a modern way that was clearly popular in the modern design industry market.