The role of environmental components in enhancing sustainable tourism development in the Tihamah Plain of the Jazan region, Saudi Arabia, according to Vision 2030

Abstract

Preservation of environmental resources and the balance of various ecosystems, particularly coastal ones, rank among the foremost priorities of Vision 2030 as defined by the Kingdom of Saudi Arabia. This vision aims to promote sustainable tourism and enhance the tourism sector by diversifying income sources and encouraging private sector investment. This is pursued through plans to develop different tourist sites according to the highest global standards, aiming to achieve economic efficiency, social benefits, and environmental equilibrium.
The Tihamah Plain in the Jazan region provides a spatial model for sustainable tourism development based on its environmental characteristics, which include terrain, climate, and vegetation cover. These factors have attracted visitors to engage in various tourism activities. Utilizing the SWOT analysis allows for an understanding of the strengths, weaknesses, opportunities, and threats associated with the area. This analysis serves as a foundation for guiding decision-makers in developing a geographic framework for sustainable tourism development in the Tihamah Plain, Jazan region, leveraging identified opportunities while addressing potential challenges, based on a conceptual framework formed by a set of recommendations.