Artificial Intelligence and its Influence on Strategic Decision-Making: An Exploration at Imam Abdulrahman Bin Faisal University, Saudi Arabia

Abstract

This study explores the transformative impact of artificial intelligence (AI) on strategic decision-making processes within XYZ University in Saudi Arabia. As AI technologies rapidly advance, educational institutions are increasingly incorporating these tools to enhance operational efficiency and academic excellence. This research aims to assess how AI influences strategic decisions, focusing on administrative, academic, and research domains at the university. Through a mixed-methods approach, including surveys, interviews, and case studies, the study analyzes the perceptions and experiences of faculty members, administrative staff, and decision-makers. The sample size comprised 150 participants, including university administrators, faculty members, and IT staff, selected through stratified random sampling to ensure diverse representation. Data was collected via structured surveys and in-depth interviews, allowing for triangulation and a deeper understanding of AI integration within the institution. The findings reveal that AI facilitates more informed and agile decision-making, enabling the university to anticipate trends, optimize resource allocation, and personalize educational offerings. However, the study also identifies challenges such as data privacy concerns, the need for technical expertise, and the potential for biases embedded in AI algorithms. The research concludes with recommendations for policymakers and university leaders on integrating AI ethically and effectively to sustain competitive advantage and drive institutional growth. This study contributes to the broader discourse on AI's role in higher education, offering insights applicable to similar contexts globally.