Impact of Multi-Lingualism on the Development of Tourism

Abstract

The study emphasises the necessity of multilingualism in the development of the tourism sector worldwide. In the present study, primary data is collected from 101 employees associated with tourism companies by following the quantitative method. A survey is conducted through developing questionnaires and Google forms to gather information from participants. IBM SPSS is utilized to evaluate the quantitative data and descriptive research design, deductive approach and positivism philosophy are followed in the current study. The primary data analysis has been done through the IBM SPSS tool and the graphical analysis that has been done has presented the percentage of the responses and the comparison of the responses has also been presented through the graphical analysis. The study showcases mean and SD values of variables that are close to 1; it indicates a low variance of the dataset. The highest mean value of the dataset is 4.52 and the lowest mean value is 4.32 in the research paper. The correlation value is 0.852 and the lowest Pearson correlation value is 0.678 which is close to 1. The model summary and the ANOVA test have the outcome that the independent variables and the dependent variables have interconnection and positive relationships.
Descriptive statistics and correlation analysis help to understand the variance and central tendency of a dataset. The development of tourism and multilingualism are associated with each other. The study has positive and valid outcomes based on statistical analysis of the study. Multilingual tour guides are required for the sector to attract national and international tourists successfully. Language attitude is valuable for the tourism industry to earn high profits from the international market. The study critically concludes the role of multilingualism in overall tourism’s growth. Enhancing tourists' experience, economic activities increase and consumer satisfaction are concluded as factors associated with the multilingualism approach, especially among the tour guides by which development of the industry can be pursued more accordingly. Lack of qualitative information has been concluded as a critical limitation of the study which enhances future scope for researchers.