SuphakornztTuntrakoolkij , JusanaTechakana , Thanin Silpcharu. Guidelines of Business Alliance Development for a Competitive Advantagein the Digital Era. JICRCR [Internet]. 2024 Nov. 11 [cited 2026 Mar. 3];7(2):227-41. Available from: https://jicrcr.com/index.php/jicrcr/article/view/822