Albayaydah HS, Ghaith MM, Halim M, Abueliwa HMS, Darawsheh SR, al-lawama HI. Enhancing Product love through Product innovativeness the Mediating Role of Digital B2C Marketing in Health Care Sector. JICRCR [Internet]. 2023 May 28 [cited 2025 Sep. 11];:206-20. Available from: https://jicrcr.com/index.php/jicrcr/article/view/1957