Soo Kwang Oh, Kyung-Hyan Yoo, and Jennifer Owlett. “Focusing on the ‘Public’ in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter”. Journal of International Crisis and Risk Communication Research 4, no. 1 (March 19, 2021): 93–128. Accessed March 11, 2026. https://jicrcr.com/index.php/jicrcr/article/view/41.