MÓNICA PAULA CORDERO CASTRO1, LIVINGSTON CRAWFORD TIRADO1, JOSEPH LIVINGSTON CRAWFORD-VISBAL2*. Enhancing Brand Positioning through Social Media Strategies during Crises: A Case Study of a Peruvian Micro-Bakery amidst COVID-19 . Journal of International Crisis and Risk Communication Research , [S. l.], p. 910–929, 2024. DOI: 10.63278/jicrcr.vi.513. Disponível em: https://jicrcr.com/index.php/jicrcr/article/view/513. Acesso em: 1 mar. 2026.