GUARIN, Angela Yulima Lopez. Embodied Branding: Using Control-Oriented And Technique-Focused Fitness Experiences To Strengthen Consumer Engagement. Journal of International Crisis and Risk Communication Research , [S. l.], p. 655–663, 2025. DOI: 10.63278/jicrcr.vi.3671. Disponível em: https://jicrcr.com/index.php/jicrcr/article/view/3671. Acesso em: 30 aug. 2026.