SAIMA WAHEED, MOHD. KHAIRIE AHMAD, ZAFAR IQBAL BHATTI. Sustainability and Crisis Communication in Small Enterprises: A Qualitative Study on PU, PEOU, and Digital Marketing Adoption. Journal of International Crisis and Risk Communication Research , [S. l.], p. 119–133, 2025. DOI: 10.63278/jicrcr.vi.2958. Disponível em: https://jicrcr.com/index.php/jicrcr/article/view/2958. Acesso em: 20 sep. 2025.