GARCÍA, María Elizabeth Arteaga; TABALES, Mgs. Julia Margarita Núñez; RODRÍGUEZ, Dra. José Antonio Pedraza. EFFECTIVE STRATEGIES: COUNTRY BRANDING AND THE PATH TO SUCCESS FOR SMES IN ECUADOR. Journal of International Crisis and Risk Communication Research , [S. l.], p. 882–891, 2024. DOI: 10.63278/jicrcr.vi.2049. Disponível em: https://jicrcr.com/index.php/jicrcr/article/view/2049. Acesso em: 21 jul. 2026.